Are you looking to boost your commercial real estate marketing efforts?
Real estate agents who market their business well can regularly generate upwards of 100 interested leads per month. Yet, if you’re not familiar with the ins and outs of digital marketing, getting to that point may seem like a daunting task.
Luckily, there are some tips that you can apply to your digital presence that will have an immediate impact on your leads and conversions. Read this article to learn more about some of the most effective ways to market your real estate business.
1. Set Goals
As with any business, setting goals is essential when marketing your commercial real estate company. Defined goals will determine your plan of action to reach your desired results. When setting goals, think realistically and prioritize.
Make sure goals are SMART (specific, measurable, achievable, realistic, and timely). Lastly, measure your goals against the results you achieved. With well-defined goals, thoughtful strategies, and persistence, you can successfully market your business.
2. Identify Your Ideal Audience
Identifying your ideal audience is essential for marketing your commercial real estate business. Consider the type of clients you want to attract.
This can help you guide your marketing efforts. Ensure they are tailored to the group of people you wish to reach.
Make sure your real estate marketing strategy speaks to that demographic. Communicate to potential clients and customers in a language they will understand. Identify who to market to know and develop the right kind of material and content to reach them.
3. Take Advantage of Networking
Developing relationships is key to gaining success in any business venture. Networking opportunities can provide real estate professionals with potential leads and referrals. They can teach you a wealth of industry knowledge.
To maximize the benefits of networking, join in-person or online real estate or business organizations. Attend conferences and mixers, stay active on social media channels, and build relationships with other professionals.
Additionally, follow up with contacts by sending along business cards. Stay abreast of industry news, and never stop learning new things in the field.
4. Consider the Tools and Software You Need
Dedicating time to researching the right tools is beneficial in the long run. Utilize customer relationship management (CRM) software to manage customer data.
Invest in reliable customer relationship management software. This allows business owners to measure their performance and customer interest with ease.
Keep customer data organized and interactions succinct. Ensure that the commercial real estate website is looking up to date. Utilize search engine optimization (SEO) tools to ensure the website comes up on search engine lists.
Make use of social media platforms such as Instagram, Twitter, or Facebook to keep customers up to date on new products, services, and updates.
5. Upgrade Your Company Website
It’s essential for commercial real estate businesses to upgrade their company website if they want to stay competitive. In today’s digital world, websites are often the first glimpse that potential clients see of your business.
Consumers expect businesses to have an up-to-date website with relevant contact information. Make sure your site layout is user-friendly, easy to navigate, and properly optimized for search engines.
Include information about your services, team members, portfolio, and a well-crafted “About” page to capture visitors’ attention. Your website should also include strong calls to action to drive visitors to your contact page.
Have a frequently updated blog on topics related to the industry. This can showcase your expertise as well as drive web traffic to your site.
Make sure to include social media plugins. This can help visitors to connect with your business across platforms.
Link back to your website when you post on social media so followers know where to find you.
6. Utilize Social Media and Other Traditional Marketing Strategies
Using social media and other traditional marketing strategies together is the perfect recipe for success. Use these platforms to post updates about upcoming projects, invite people to events, and promote any special discounts or deals your business offers.
Additionally, don’t forget about offline marketing strategies such as radio and television advertising, direct mail, brochures, and open houses. These will help to establish and maintain successful long-term relationships within the community.
7. Create Email Targeted Campaigns and Letters
Email campaigns and letters can be a very effective way to market your commercial real estate business. To make the most of this strategy, make sure to properly target your campaigns and craft messages that are tailored to each specific audience.
Make sure to craft a catchy, captivating subject line, and keep the text of your emails brief, informative, and comfortable to read. Include persuasive calls to action and provide incentives for recipients to act.
8. Add Your Listings on Commercial Real Estate Portals
This helps to get your services, properties, and other related information out to a much larger, diverse market. Add your listings to gain widespread visibility, attract prospective clients, and keep up with industry trends.
It also ensures that the right people have access to your offerings. The most popular commercial real estate portals are easily accessible and get the most website traffic.
9. Measure Results
Track the performance of your marketing campaigns. This includes website visits, leads, calls, and conversions. Use this data to make informed decisions about which campaigns to use.
Analyze customer feedback. This can help understand what motivated customers to respond positively to your offers. A customer-oriented approach can be a powerful tool for growing your business quickly.
10. Develop Relationships With Professional Organizations in the Industry
Join a professional organization that specializes in commercial real estate. You can also attend industry-specific conferences and events to network and expand your reach.
If attending an event is not possible, sponsor an event. You can offer to give a speech on a topic of interest.
This can build trust and authority in the industry. This opens potential business opportunities.
Consider partnering with other commercial real estate professionals. This can open up more opportunities for your business.
Real Estate Business: Marketing Tips
The key to effectively marketing your commercial real estate business is creating a cohesive and strategic plan. By keeping current trends in mind and using the latest technology, your business will be one step ahead of the competition. Try out these tips and start driving business results today. Take action now!