Are you on the fence about hiring a local SEO company for your business?
You’re not alone! Many small business owners often wonder why they need to outsource a task that they can do on their own.
But while it’s true that you can wear a digital marketing hat, you stand a better chance of achieving your goals when you leave search engine optimization to the professionals. You probably already have too much on your plate and don’t have enough time to invest in SEO.
Hiring an SEO agency isn’t just about creating time for yourself. There are a handful of ways SEO pros will add value to your business.
1. Dominate Local Search Engine Results
Roughly 50 percent of all search results on Google have local intent.
As a local business, you know the importance of Google and other search engines in driving foot traffic. If your prospective customers are going online to search for local businesses, you want your business to show up high on search engine results.
That’s possible, but you need to implement an effective local SEO strategy. This is right in the wheelhouse of a local SEO company. These pros have the expertise to optimize your business’ presence in search engines.
They’ll set up a Google My Business page for you, as well as build other local citations. Even without a website, this can be enough to ensure your business shows up in local search results. If you already have a business website, they’ll utilize the right keywords and other tools to optimize it for local search.
2. Drive Local Traffic to Your Business Website
With local SEO, the goal isn’t just to drive foot traffic to your physical store. You also want online traffic to your website, especially if you have e-commerce operations.
There’s a lot that goes into building a business website that can attract traffic. It starts with the design and development stage. Most local SEO companies offer web design services, so rest assured that you’re getting a website that is ready to conquer the web.
Once the site is up, the job doesn’t end there. Local SEO experts will design and implement a content strategy aimed at attracting local traffic.
Increased website traffic is good for business even when you don’t do e-commerce. Some of these visitors will learn more about your products and services, and maybe make a point to visit your local store.
3. Expand Your Audience Reach
When you think of local marketing, it’s understandable if running television and print ads are the first things that come to mind. These strategies will yield positive results, but what you might not know is you’re missing out on a vast audience that rarely watches TV or reads newspapers.
The younger generations live online. In order to reach them, your business needs to be online as well. This is where a local SEO company can help you.
The primary brief of a search engine marketing company is to establish your business’s online presence. This will open up the business to new audiences. Some of these people will become your customers.
Expanding your market share is an effective way to grow your sales and stay ahead of your competitors. Don’t pass up on the opportunity to bring in local SEO experts.
4. Online Reputation Management
The vast majority of customers in the U.S. read online reviews before making the decision to purchase a product or service. What kind of reviews does your business have on the web?
Positive and negative reviews have an influence on consumers. Too many negative reviews are an indication that your business doesn’t offer quality services and needs to be avoided.
Perhaps you’re thinking that you have no control over what people say about your business online, so there’s no point in hiring a local SEO company to help you with online reputation management.
Professionals can help you manage your business’s digital reputation by monitoring the reviews your business is getting on Yelp, Facebook, and other business review sites.
They’ll advise you on how to respond to negative comments so that you can minimize the damage to your business’s reputation. Consumers know that negative comments are inevitable and are often willing to proceed with a purchase if the business responds to the comments professionally.
5. Stay Abreast of Search Engine Algorithm Updates
Google and other search engines are always updating their algorithms to improve user experience. Some updates can have a big impact on local SEO and can result in a lower ranking for your website.
Keeping tabs on these changes and making the necessary adjustments to your local SEO strategy is key to ensuring your website maintains a high ranking. But do you have time to monitor algorithm updates and technical expertise to understand what the changes mean?
If you’re like most small business owners, the answer is no. This is yet another reason to open the purse and hire a local SEO agency. They’ll do the monitoring on your behalf and make changes to your website as needed.
A Local SEO Company Will Add Value to Your Small Business
Local businesses are the driver of the American economy, but they face fierce marketplace competition. Hiring a local SEO company can give you a competitive advantage and a host of other benefits, as you have read above. Your job now is to find the best service provider in your area.