There are over 159,000 realtors currently employed in the United States.
Standing out in a field of so many realtors can be difficult. However, if you know what makes you unique and how to market yourself, it’s much easier to stand out from the crowd.
Real estate marketing materials are often the first thing a potential client sees when researching who they want to work with. It’s vital that they accurately represent your brand and services.
If you are wondering what marketing materials every realtor needs to create for themselves, this short and simple guide is for you.
Business Cards
While your business card may not be the most exciting marketing tool, it’s one of the most important.
You never know when a potential client will need to contact you. Having the correct information readily available is crucial.
Make sure your business card has all your contact information. This includes your phone number, email address, and website.
If you want someone to create all these assets for you, contact this freelance marketing agency.
Brochures
A real estate brochure comprehensively overviews your services and real estate expertise.
This tool is great for handing out at events or meetings with prospective clients. The brochure should include information about your real estate services and a list of homes for sale in the area.
You can include information about how you are helping people find their dream homes or even just a list of homes for sale in your area.
Property Flyers
Property flyers are a quick way to let clients know about available homes. These flyers are typically printed on a standard sheet of paper and folded in half.
The front side should include the address of the property and a brief description, such as “charming farmhouse with three bedrooms.”
Include some additional information about your services on the back of the flyer. You’ll also need to include contact information for prospective clients.
Promotional Items
Promotional items are a fun way to get your name out there.
You can give away pens, flashlights, or other small promotional products with your logo. These make great giveaways for homebuyers looking for a real estate agent to help them buy or sell their home.
Promotional products are a great way to advertise without going broke.
For-Sale Signs
For-sale signs are a great way to catch the attention of potential buyers.
You can hang them on telephone poles or at intersections where people drive by. If you have more than one property for sale, display a sign for each house you’re marketing.
For-sale signs are also used to attract buyers who don’t have an agent. The signs let these people know they can contact you directly if they want to buy or sell a home.
Social Media Graphics
Social media graphics are simple images you can post on Facebook, Twitter, Pinterest, and other social media sites. These graphics help potential buyers find your listings and get in touch.
You can use social media graphics in a variety of ways.
Post them on your personal accounts or business pages. You can also share them with friends and family members in your area.
This is a great way to attract buyers looking for houses in your area but are unsure where to start.
Presentation Folders
Presentation folders are a great way to present the information buyers need, like floor plans and photos of the home’s interior.
You can create these folders or order them from a company specializing in real estate marketing materials. They usually make these folders of heavy paper with a plastic sleeve to protect the contents.
They come in various sizes, so ensure you get one that fits all your information.
Testimonial Cards
Testimonial cards are a great way to let buyers know what others think of your house and services.
You can use these cards in several ways, from sending them with an invitation to have coffee to handing them out at open houses. This is a great way to give potential buyers a feel for what you have done for other clients.
If a buyer sees that several people have given you positive feedback, it can help them decide whether they want to work with you.
Virtual Tours and Videos
These days, many people want to see a house or property before making an offer on it.
If you are selling a home, you can create virtual tours and videos to post online. This is a great way to showcase your property without having people come out in person.
The more you can do to showcase your home, the better. If a buyer has seen the property in person and enjoys what they see, they will be much more likely to make an offer on it.
Website
Having a website is another crucial way to showcase your property.
You can use the website to provide information about the home, like its history and age. You can also include the dimensions of the property and a floor plan.
Showing potential buyers what they can expect to see when they come in person is much better than simply posting pictures.
Neighborhood Guides
A neighborhood guide is a description of the area. It includes information about nearby stores and restaurants.
You can choose to include a map of the area, which helps show where everything is located. You should also include essential facts about the neighborhood, like its crime rate or noise levels.
This is a great way to show potential buyers what the neighborhood offers and how it can benefit them.
Realtor Marketing Materials: Be Ready for Anything
With these marketing materials in your arsenal, you’ll be able to handle any situation that comes your way. Having the right materials on hand will help you create a cohesive marketing campaign that reflects your brand and services.
