According to Adobe, 38% of website visitors will stop engaging with a website if the layout or content is unattractive. Without following simple guidelines, your startup won’t stand a chance.
In today’s competitive digital era, it’s imperative to have a strong online presence. Many budding entrepreneurs make mistakes with designing startup websites. This often leads to struggling to get off the ground.
Thankfully, there are things you can do. In this guide, we’ll cover five solutions for your startup’s site. Keep reading to learn more.
1. Neglecting Mobile Optimization
One of our mistakes with designing startup websites is neglecting mobile optimization. People do most of their work and entertainment via their smartphones.
For this reason, your startup ought to adopt a responsive design approach where the site will work no matter the screen size. A mobile-friendly website will improve user experience, encourage longer visits, and boost conversion rates.
2. Overwhelming and Cluttered Design
A startup website homepage should be straight to the point and easy to navigate. The information they seek should make sense and be aesthetically pleasing.
Many startups will try to cram too much content, images, and flashy elements on one single page. Not only will it look clunky, but the website loading speed will suffer as a result.
Aim for a clean design and an intuitive layout with clear navigation.
3. Ignoring User Experience (UX)
Another one of our mistakes with designing startup websites is ignoring user experience. Without doing so, it may result in high bounce rates and missed conversion opportunities.
As a startup, your goal should be to conduct user research and understand your target audience’s needs. Strive to have a clear call to action (CTA) and seamless functionality.
Be sure to run regular tests and optimize the site based on user feedback.
4. Lack of Clear Value Proposition
Within seconds your site should clearly communicate its unique value proposition (UVP) to your users. Failing to do so may lead to things like confusion and loss of potential customers.
You want to convey what benefits your customers will gain from your products or services. You’ll want to incorporate this into your headline, subheadings, and visuals. Check out these marketing services to get started and stick to your web design budget.
5. Inadequate Search Engine Optimization (SEO)
You’ll want to stick to a set of web design tools such as search engine optimization. This way your site will rank higher on search results and create more visibility across the board.
Avoid These Mistakes With Designing Startup Websites
Designing a startup website requires careful attention to detail and an understanding of user preferences. Avoid our mistakes with designing startup websites, and you’ll be well on your way to success.