If you’re running an online business, you’ve probably heard about landing pages, and you know that you need one. But if you’re like most people, you may not know that you need one, let alone how to design one. Fortunately, we can help.
If you’d like to learn how to create a great landing page that will increase your conversion rate and bring more traffic and potential customers to your website, keep reading. We have a few tips that you can use to capture more leads and improve your overall website design.
Keep a Simple Landing Page
Start by deciding on the purpose of the page and what should be featured on it. Think of the basic components, such as a headline, an image, and a call to action. Consider how these components can work together to create a single, cohesive message that will encourage viewers to take action.
Once the components are decided, use white space and discoverability rules to guide the design of the page. To make sure the message is clear, use well-organized headlines, informative body text, and engaging visuals.
Show Customers Your Trustworthiness
When designing a compelling page in terms of showing customers your trustworthiness, it is important to take certain elements into consideration. The page should include an aesthetically pleasing design and layout. It serves as the initial hook to capture the customer’s interest.
Be sure to include customer testimonials and logos of any awards, certifications, or partnerships. These serve to subtly show your customers that you have a history of success and can be trusted. Additionally, provide customers with a contact form or phone number to make communication easier.
Write Concise Headlines
To write compelling headlines, the first step is to create a well-defined strategy. Research the target audience and their needs, and ensure the headline resonates with the reader. Structure the headline to be direct and elaborate, keeping the words to a minimum.
Utilize action words to link the headline to the page, entrusting the reader to take action. Keep the headline short and to the point, adding a sense of relevance and urgency. Try to limit the headline to 8-10 words and avoid repetitive words.
Focus on storytelling, persuading the reader to invest more time into the page. You can achieve this by conducting proper keyword research relevant to the audience’s interests. Ask questions, use quotes, and use numbers to add excitement and curiosity to the headline.
The landing page should have a clear and concise call-to-action. You must put a bold and visible button, so customers can easily find it. Use eye-catching visuals to draw customers in, such as photos and videos.
Also, the page should include an opt-in form for customers to provide their contact details. Include customer testimonials or positive reviews to build trust. Keep the layout clutter-free and easy to navigate for a pleasant visitor experience.
Optimizing the call-to-action is key for conversions. Use language that creates a sense of urgency and make sure the call-to-action stands out from the rest of the page.
Have an Engaging Landing Page
To have an engaging page, designers should consider the principles of effective design. Graphics and layouts should be used to draw attention. You must know important design tips that are effective. Also, they must communicate the message of the page.
Include a strong headline and use eye-catching visuals to attract people and draw them in. Content should be concise but relevant and provide clear instructions and information. Color should be used to highlight important elements and create an eye-catching page.
Optimize the page for multiple devices so that every user has an enjoyable experience. Finally, gather user feedback and keep testing the page to ensure it is doing its job. With some effort and attention to detail, designers can create a compelling landing page that drives web traffic and captures more clicks.
Build With User Experience in Mind
Designing a compelling page is essential for successful conversions. Design the page with user experience in mind to ensure visitors are engaging with the page.
Start by focusing on the user journey, anticipating where the user will expect to see specific information. One wants to see how it will be presented to them. Use visuals and captivating language to engage your users.
It’s important to test all design elements, such as colors and font types to be sure they are in line with your brand and target audience. Finally, ensure the page is accessible, accurately representing information, and easy to use on all devices.
Use Contrasting Colors
Contrasting colors create a strong visual balance that can draw potential customers’ attention to certain features of the page. The background color should be a lighter color, and the main heading, or the CTA, should be a contrasting dark color.
A color gradient can also be used with the background of the page consisting of a lighter color. The elements, such as images, buttons, and headlines, can be in a darker hue. This technique will draw the eye of customers towards the important elements of the page while maintaining a pleasing feel.
To know your site’s performance, HubSpot website grader may be used. Knowing important information can help you improve your site.
Use Readable Fonts
It is essential that visitors to the page can easily read the content on the page. The best fonts to use are those that are easy to read, such as Arial, Helvetica, and Verdana.
Legible font sizes should also be used, something between 10-14 points. It is important to consider the font weight and spacing, as this ensures the content is easy to read. Fonts which are too thin or too dense can be difficult to read and strain the eyes, making it an unpleasant experience for the reader.
The choice of font color must be considered. Choosing a color that complements the page can give it a professional, appealing appearance, as well as aid readability.
Are You Ready to Design a Good Landing Page?
To have a landing page that converts, you need to make sure that you come up with something eye-catching. It must also contain a message that moves prospects to agree with what you want them to do.
The key to creating a compelling page is to focus on the customer’s experience. Ensure all elements are user-friendly and aesthetically pleasing. Focus on a clear call-to-action (CTA) that is prominently displayed and drives the user to take action.